Seriously, are you kidding me? Do the mothers of this world not have more important things to complain about & being concerned with than this commercial? The sure should. Downfall of a brand, are you kidding? Maybe the babywearin, blogosphere mothers of the world should spend more time bonding with their children & less time blogging about how this commercial will be the "end of Motrin". Some people... and their kids too.

People need to lighten up and have a sense of humor. The mother I saw in Safeway, whose toddler was flinging apples at her and screaming looked frazzled.....the mother in Walmart who was pushing a giant stroller with 3 young kids in tow looked like she would rather be anywhere but where she was....the guy in the mall carrying a baby on his front along with a bunch of packages as he followed his burden-free wife into a shoe store looked like he would have given anything for a smoke-bomb and an exit....

Being a parent is hard work; something that I don't have a stomach for, but I do have respect those who do. I have even more respect for the parents who can poke fun at parenthood and be honest about the annoying crap that they have to endure instead pretending that everything about being a mommy or a daddy is bliss. Those who refuse to admit that being a parent isn't a royal pain in the rear sometimes are only fooling themselves. The rest of us see the bags under your eyes and hear your kid screaming from across the restaurant. We know it ain't easy....but for gosh sakes, if you want to get through your childs formative years with your sanity intact, have a sense of humor.

This commercial isn't offensive; it just pokes fun at the parental situation of our culture and all the expectations that go along with it. I find it very funny ...but then again, I'm not an uptight parent who feels that they are saving the world one PTA meeting at a time.

To repeat my point: Everyone needs to lighten up.

Did you miss the word "supposedly"? By saying that "supposedly" there are health/emotional benefits, the ad dismisses all the many valid reasons for babywearing. The reasons that the ad accepted, without qualification, as valid were as a fashion statement and so that one could be an 'official' mom. The ad not only insulted all female babywearers, it managed to insult the non babywearing mothers by implying that they are not 'official' moms.

The 'tone' of an ad is more than just sound, it is the whole message. I'm not sure if I would portray this as patronizing, but it does show a lack of knowledge. And it left me wondering, do the makers of the ad think that women are so weak they are not able to carry their babies in properly designed carriers without pain, but that men can? Mothers are not the only babywearers.

The ad is insulting, but to boycott a company over a bad ad is silly. Blame the advertising company and whoever on the company gave the okay for the ad, but a product should be evaluated based on its effectiveness, we shouldn't be swayed by advertising, good or bad.

A very good lesson in very bad marketing.

Hey - the ad was good for a chuckle and not without some truth. The real question is when do moms stop the babywearing and let the kid be independent -hopefully sometime before the kid is 18!

It's obviously meant to be ironic.

I am a mom and I am about to be a mom for the second time and guess what it hurts to repeatedly pick up kids and to carry them. It has got to the point that I cannot pick my 5 year old up anymore. Yes ppicking up kids is just not up to all the moms out there but lets get real I would beat that in the first year of the life of a child it is mom who is holding and cuddling the child 80% + of the time. I will say it again it can hurt to repeatly pick up and carry children. I kind of like the commerical and it hit home with me as a mother. It felt like "they know me" as it does hurt my back to hold and carry my child. Normally I would not buy Motrin but I know next time I go to the store to buy pain relif I will think of them.
P.S all those mom who are sitting there blog about the commerical please take my advice.....get a life.

First of all, a baby wearing community? Really? That alone is worth a couple chuckles, but just a couple (we don't want to hurt any feelings here).

Where are the baby wearing Dads anyway? Do they appreciate being called "official moms"? These is never any sympathy for the aching pains of the father of the family. Did anyone read the blogs of the baby-wearing-father community? What about the worn baby blogging communities? Do they have a say in all of this?

Can you hear that ripping sound? For some reason, I feel the entire fabric of society being torn appart.

Do these mothers have nothing better to do than over analyze pain-relief commercials?!? I agree with most of the above comments that they need to lighten up and "get a life".

I am a mother, and was a baby-wearer. The only thing that I found a little irksome was when the ad stated that it makes you look like an "official mother" but that is just bad writing.
Being "in fashion" is a reference to what is trendy or popular these days. Just as breast feeding is "in fashion", formula feeding was "in fashion", cloth diapers vs disposables etc etc etc. The trends change each generation. Besides, if you look at the print/ TV media these days babies are all the rage...it's just what is "in fashion". This too shall pass.

These mothers must have nannies 'cause I would never had the time to care about something so trivial as this ad.

Well I am sure glad you told me what the controversy was...because by watching the add a few times... I couldn't find anything bad...

You know, I have no problem with anything that makes me look like an OFFICIAL PARENT. Because quick frankly, we have no idea what we are doing.....And of course, we all know the SUPER MOMs and DADs that do everything right. I am not that kind of a parent.
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Sure, you learn and adapt, but most instances are new experiences. And I agree with most comments on here, LIGHTEN UP..... ENJOY LIFE and teach your kids a sense of humour...... and then swear at them when they wake you up at 4AM with a big hearty BOOOO by your bedside...... and before the non swearing baby community gets up in arms, I mean swear in your mind not outloud.
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Enjoy